The Africa Tourism Association (ATA) is the leading global trade association promoting travel and tourism to Africa and strengthening intra-Africa partnerships. ATA serves both the public and private sectors of the international travel and tourism industry. ATA membership comprises African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, and affiliated industries. ATA partners with the African Union Commission (AU) to promote the sustainable development of tourism to and across Africa. ATA’s annual events in Africa and the United States bring together industry leaders to shape Africa’s tourism agenda.